Description
The L-U-V tee is a nod to Seditionaries, the King’s Road shop run by Vivienne Westwood and Malcolm McLaren between 1976 and 1980. Their work shaped the visual language of punk—provocative graphics, stripped-down rebellion, and a sharp rejection of the establishment.
This shirt carries that influence forward in a way that’s wearable every day. It nods to the energy of punk’s sex-and-drugs aesthetic, but with a subtler approach. Built from durable cotton that softens over time, the L-U-V tee is designed to be lived in—while skating, at a show, or just out in the world.




